A meaty first report by the UK parliamentary committee that’s been running an inquiry into online disinformation since fall 2017, including scrutinizing how people’s personal information was harvested from social media services like Facebook and used for voter profiling and the targeting of campaign ads — and whose chair, Damian Collins — is a member of the UK’s governing Conservative Party, contains one curious omission.
Among the many issues the report raises are privacy concerns related to a campaign app developed by a company called uCampaign — which, much like the scandal-hit (and now seemingly defunct) Cambridge Analytica, worked for both the Ted Cruz for President and the Donald J Trump for President campaigns — although in its case it developed apps for campaigns to distribute to supporters to gamify digital campaigning via a tool which makes it easy for them to ‘socialize’ (i.e. share with contacts) campaign messaging and materials.
The committee makes a passing reference to uCampaign in a section of its report which deals with “data targeting” and the Cambridge Analytica Facebook scandal, specifically — where it writes [emphasis ours]:
There have been data privacy concerns raised about another campaign tool used, but not developed, by AIQ [Aggregate IQ: Aka, a Canadian data firm which worked for Cambridge Analytica and which remains under investigation by privacy watchdogs in the UK, Canada and British Columbia]. A company called uCampaign has a mobile App that employs gamification strategy to political campaigns. Users can win points for campaign activity, like sending text messages and emails to their contacts and friends. The App was used in Donald Trump’s presidential campaign, and by Vote Leave during the Brexit Referendum.
The developer of the uCampaign app, Vladyslav Seryakov, is an Eastern Ukrainian military veteran who trained in computer programming at two elite Soviet universities in the late 1980s. The main investor in uCampaign is the American hedge fund magnate Sean Fieler, who is a close associate of the billionaire backer of SCL and Cambridge Analytica, Robert Mercer. An article published by Business Insider on 7 November 2016 states: “If users download the App and agree to share their address books, including phone numbers and emails, the App then shoots the data [to] a third-party vendor, which looks for matches to existing voter file information that could give clues as to what may motivate that specific voter. Thomas Peters, whose company uCampaign created Trump’s app, said the App is “going absolutely granular”, and will—with permission—send different A/B tested messages to users’ contacts based on existing information.”
What’s curious is that Collins’ Conservative Party also has a campaign app built by — you guessed it! — uCampaign, which the party launched in September 2017.
While there is nothing on the iOS and Android app store listings for the Conservative Campaigner app to identify uCampaign as its developer, if you go directly to uCampaign’s website the company lists the UK Conservative Party as one of it’s clients — alongside other rightwing political parties and organizations such as the (pro-gun) National Rife Association; the (anti-abortion) SBA List; and indeed the UK’s Vote Leave (Brexit) campaign, (the latter) as the DCMS report highlights.
uCampaign’s involvement as the developer of the Conservative Campaigner app was also confirmed to us (in June) by the (now former) deputy director & head of digital strategy for The Conservative Party, Anthony Hind, who — according to his LinkedIn profile — also headed up the party’s online marketing, between mid 2015 and, well, the middle of this month.